William J. Brader, President
Our company founder has over 30 years experience in the food brokerage in both the Retail and Foodservice industry. In 1987, he created the company with the intent of focusing on the development of perishable food products in the retail market place. Today, he focuses on the retail segment of our business, handling such headquarter accounts as Wegmans, Tops Markets, and Olean Wholesale & Wilson Farms.
Robert Alan Johnson,Vice President Sales and Tops Market Account Manager
Rob joined W.J. Brader & Assoc. in November 2007 bringing over 30 years of retail Supermarket Purchasing & Management experience. He has a strong background working for companies such as Latina Foods (Retail Supermarkets) Chiquita Brands, Green Giant Fresh Foods and Tops Markets.
Tom Coyne, Specialty Foods Account Manager
Tom joined W.J.Brader & Assoc. in November 2010 as the Specialty Foods Account Manager. He brings experience from Quaker Oats UNFI, and Kraft Foods.
Dorothy Grant, Retail Sales Merchandiser
Dorothy joined W.J. Brader & Associates in June of 1989. Previous to this she worked as a Wholesale/Retail representative for a Food Service broker firm, Gagliardi Marketing Group. Today she is responsible for sales and merchandising for primarily a retail customer base located in the Rochester, Syracuse and Elmira market area.
Clarice Visco, Retail Sales Merchandiser
Clarice joined our firm in January of 1990, coming to us from Paul Michelson Food Brokers. She possesses a strong level of deli/dairy merchandising experience. Her territorial responsibilities include covering our major retailers in the Buffalo and western New York market area.
Tina Irving, Retail Sales Merchandiser
Tina joined our firm to assist with the expanding store geography of our Wegmans’ business, and is responsible for handling the sales and merchandising needs of the stores in the New Jersey, and Eastern Pennsylvania.
Jaime Donnelly, Retail Sales Merchandiser
Jamie joined our firm to assist with the expanding store geography of our Wegmans' business, and is responsible for handling the sales and merchandising needs of the stores in the Virginia, Maryland, and Pennsylvania areas.
Justyn Butler, Retail Sales Merchandiser
Justyn joined our firm to assist with the expanding store geography of our Tops' buisness, and is responsible for handling the sales and merchandising needs of the stores in Rochester, Syracuse and Central Pennsylvania.
Bob Wach, Retail Sales Merchandiser
Bob Joined our firm in 2008 to assist with the Wegmans' and Tops buisness. Bob is responsible for the Buffalo/Niagara area and the Southerntier of New York focused on Wegmans supermarkets.
Michael Schafer, End User Specialist
A newly added position, Mike’s responsibility is assisting our account executives in providing the necessary end User account work and product demo’s for our various product lines. He works in conjunction with our Account Executives to help us maintain quick responses to our distributors needs and in getting our principles products out to the market.
Mary Schmidt, Retail Sales Representative
Mary joined W.J. Brader in March 2011. Mary has held numerous positions in this industry throughout her career. Mary's responsibility is in the Upstate New York focused on Tops supermarkets.
Cathy Macro, Retail Sales/Marketing Representative
Cathy joined W.J.Brader in February 2011. Cathy has held numerous Retail Sales/ Marketing positions throughout her career. Cathy's responsibility is in the Upstate New York area focusing on Wegmans supermarkets.
Debra Smolak, Retail Sales/Service Representative
Debra joined WJ Brader & Associates in April 2008 from H.C. Brill Company.
Annette Drescher, Office Manager – Customer Service
Annette joined our organization in August of 1987. Her responsibilities include: order entry, broker tracking / reconciliations and overseeing our daily office functions. She has extensive office experience and is well trained to service the needs of our principles.
Carrie Evoy
Carrie handles order entry and all customer service concerns.
Joelle Reinheimer, Customer Service
Joelle handles order entry and all customer service concerns.